Search engine optimisation is the type of marketing which should receive the most attention. In essence, this ultimately means how high up the search results the website is found on certain search terms.
There are multiple components that influence the ranking position and the algorithms used by the search engines to rank the sites are always changing and updating.
There are many known actions on both on-page and off-page optimisation techniques that should be taken but these actions will need to be assessed on a regular basis to measure their effectiveness.
For all of our clients, Fit4Web provides monthly reports on the performance of each of the designated and agreed search terms for the website. The movements in the positioning of the website in the search results will enable us to assess and adjust the optimsation techniques used.
