In the past decade, the world and the way we do business have changed significantly.
Internet marketing has developed tremendously in the last few years and according to the CMO Council, digital advertising will continue to be the fasting growing segment over the next five years, with projected compound annual increases of 12.7%.
The reason for this shift in advertising focus is simply because the way people now spend their time - we are constantly connected to the online world!
Social media has a huge part to play in the amount of time now spent online but also the ease and speed at which the internet is now accessible on every shaped digital device imaginable.
If you want to reach new customers, you simply can’t ignore the power of internet marketing. Not only do you need go where your customers are but you need to stand out from the crowd, as it’s seriously competitive out there!
Despite what some may say, customers and prospects still read emails and Email Marketing stills works!
That said, it has never been more important to structure a proper marketing plan with key objectives for specific segments of your mailing list.
Your mailing list is likely be receiving more daily emails than ever before so it’s essential that all communication be well thought-out and well timed to maximise results.
Before Fit4Web conducts any Email Marketing, we work with our clients to create a marketing funnel with specific objectives for each level.
Using the latest and most advanced marketing software, we are able to create an automated sequence of emails kicked-off by a particular action such as a member joining the gym, a potential customer downloading a free pass or website visitor downloading some fat loss tips.
We also recommend using a newsletter sign up button that will be built into the website so that users can sign up and be added straight into the mailing list.
Over the past few years, social media has become a very important medium for communicating with new and current members.
From working with clients, we have found that many of them do not properly understand the potential or even the point of using social media such as Twitter and Facebook.
Social media is now where millions of current and potential members are choosing to socialise and spend their time.
In the modern world of communication, the reality is that a local business can simply not afford to be missing out on this opportunity to join the online conversations.
This type of marketing needs to be more engaging and encourage conversation to have the desired viral effect.
One advantage of Fit4Web managing the social media sites is that we already have much of the material, promotion ideas, fitness tips and conversation starting statements that will engage online users.
